Branding


Illustrator & InDesign

For this project, I undertook the challenge of redesigning the ExxonMobil brand with a focus on modernizing its visual identity while retaining its brand equity. Given the deep-rooted history of both Exxon and Mobil, my approach was centered on creating a more cohesive and unified presence—one that reflects strength, innovation, and sustainability while preserving the legacy that customers and stakeholders recognize and trust.

The New Brand